We had some great feedback on Zoomer. The children most liked the manoeuvrability … freedom and fun! The parents most liked the detail and the name. The Nursery most liked the ease to ride. Lots of people have said how much they like the logo and we feel the look of Zoomer’s world is right.
There are areas for improvement, though, so we are going back to the drawing board and a new round of testing … the previous test allowed us to recommend Zoomer to children over three and we now know it is right for younger children. The design team are on the case and so all our focus is on getting the right ride-on for the right children.